These days, many of us are so focused on the day to day that we lose sight of the incredible need to focus on future possibilities. David Polinchock makes you see the world through a different set of lenses and imagine new ways to think and grow. The endless opportunities for business growth spew from this man’s incredible creative mind in unimaginable ways. He is a talent you simply have to experience. Mort Goldstrom, Newspaper Association of America
From Disney Character to VR Pioneer to Emerging Technologist: David Captivates Audiences
David's journey isn't your typical marketing path. He honed his storytelling with his degree in theater and as a performer in the WDW Tencennial Parade, a skill that electrifies his speaking engagements. With over 30 years of experience, he's challenged industry giants like Razorfish, Microsoft, and Pepsi to craft more compelling brand narratives.
VR Visionary: David's vision isn't limited to the stage. Since 1991, he's been a pioneer in VR for marketing, even producing some of the earliest VR promotions ever. His work has earned prestigious awards like a Cannes Lion, and his "AudienceGames" for Volvo was hailed as "one of the best marketing ideas in the world." By putting tens of thousands through VR experiences, he's developed an unmatched understanding of what truly engages audiences.
Bridging the Gap: His experience as Director at both the AT&T AdWorks Lab and the PwC Experience Center allows him to seamlessly blend corporate savvy with theatrical flair. David doesn't just talk about creating experiences, he makes it real, creating unforgettable presentations that empower marketers to leverage technology for authentic brand experiences.
Creating New 3rd Places. David's most recent topic - How do you create better value from your physical experiences in a digital world?As we become more digital, our physical environments becomes even more important, for both employees and customers. Given how crowded the retail world is today,and given the number of brands reaching out to consumers, the ability to touch and engage consumers in a place where you control the entire message has incredible value. He and his daughter Sydney Polinchock have started writing a book together on this topic which should be released in late 2025.
Technology to Create Better Stories
With over 30 years of professional speaking engagements, David has challenged marketers to create better stories and to understand how consumers want to hear and be engaged by those stories. He has given presentations for a wide range of companies, including Razorfish, Microsoft, msnbc.com, MTV Networks, the Newspaper Association of America, Nokia, GSK, Pepsi, Nike and Ogilvy, among many others.David's journey isn't your typical marketing path. He honed his storytelling with his degree in theater and as a performer in the WDW Tencennial Parade, a skill that electrifies his speaking engagements. With over 30 years of experience, he's challenged industry giants like Razorfish, Microsoft, and Pepsi to craft more compelling brand narratives.
I speak on the future of retail helping retailers/brands understand the emerging tech impacting the physical space, including AR/metaverse, autonomous retail, AI agents, 3D screens, directional sound and others. Gen Z and digital natives (traveling with my daughter, Sydney, when she's available) and brand experiences. In addition, I provide workshops on brand storytelling, helping companies understand and articulate their unique stories. I am available to present both keynotes and workshops, depending upon the clients needs. You can click here to see more about my previous speaking engagements.
David is trying to connect technological thinking with making. He can think about these interesting new technologies that work at 30,000 and he shows how it works at ground level. Brian Collins, Designer
My presentations combine my 30 years of work experience and theatrical training with a vast knowledge of technology to create engaging programs for the entire audience. I believe that it is not enough today to simply play with the latest technologies; we must understand their role in moving your brand story forward. Where Marshall McLuhan once said, "The medium is the message," today's world has now moved beyond that simple statement.
David’s presentations engage the crowd whether they are playing an audience participation game on screen or hearing about new technologies that will help their business. He’s always on the cutting edge and he doesn’t just deliver a speech - he lives his message. Marcia Tabler, Retail Advertising & Marketing Association
I also oversaw the construction of the AT&T AdWorks Lab and was gave all of the presentations there. While there, I delivered 600+ presentations to agency heads and clients on interactive TV and big data. I also created a multimedia, "Future Look" experience showcasing the future of TV & multiscreen advertising. It was very exciting to be in a place where all of my previous skills came together to create one, exciting brand experience! I have to say, we created a very cool environment, built on the narrative of Inform, Engage, Inspire. Check out the videos of the space below to learn more about that project.
AT&T Adworks Lab from sheena matheiken on Vimeo.
In addition to speaking on VR/AR and Gen Z & Digital Natives, I speak about a number of topics, including:
- For 12 years, I have given tours of CES to senior brand and agency executives, helping them understand both the tech trends of the show and more importantly, how those trends will impact their businesses. Equally as important, I help them understand trends that might not be trends at all.
- The future of retail and the technologies impacting retail
- Emerging trends, innovation, the future of advertising and the technologies impacting advertising
- The role of experience
- The socialization of place
- I've also frequently brought some examples of cool technologies with me, including a group game demo, interactive cell phone games and augmented reality.
I've also done a number of experience walking tours around Manhattan and other locations. With advance planning, I can custom design a walking tour for you and your location, just let me know what you need.
Additionally, I have also taught classes for Rutgers, FIT, NYU, CMU, Columbia and Montclair State University, among others.
This was the best presentation of the course. Very engaging and enthusiastic. I loved his energy and openess. I will remember this session for life. I loved his storytelling. He was confident and knowledgeable. Student, Rutgers Mini MBA program
If you're interested in having me speak at your event, drop me an e-mail and we can check dates, explore content and discuss fees. I would like to help you see the world through a different set of lenses and imagine new ways to think and grow.
Sydney and I speaking on brands & GenZ:
What are Marketers getting Wrong from NUMA New York on Vimeo. See more of the series here.
Woodward Report, David Polinchock talks about the future of retail.
You can see a short version of my presentation from Propelify, Stop Thinking Killer App, Start Thinking Killer Experience, here or watch the full version below.
Past speaking engagements have included:
- SXSW (6 different sessions)
- Propelify
- Future of Marketing, Lima Peru
- World Summit of Innovation & Entrepreneurship in Oman
- Marketing Live!, Utrecht
- Cannes Advertising Conference
- Experiential Marketing Summit, Sydney
- PICNIC, Amsterdam
- GlobalShop
- Ad Age Digital Conference
- The Retail Advertising Conference
- ARM Expo
- PROMO Live
- Promotion Marketing Association
- Virginia Healthcare Marketing Association
- POPAI Tech Conference as well as many POPAI events and webinars
- Custom Content Conference
I have also presented in-house speaking programs for:
- Razorfish,
- Microsoft
- Visma
- msnbc.com
- MTV Networks
- Newspaper Association of America
- Nokia
- GSK
- Pepsi
- Nike
- Ogilvy