All opinions expressed here are the personal opinions of David Polinchock and don't represent anyone else but me!
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Augmented Reality

AR and the Future of Retail

At Brand Experience Lab, we're really leaning into the all of the possibilities of AR and how retailers can use the technology to create new experiences. A recent article on AR in the Business of Fashion shows just how powerful AR can be as a sales tool:

  • 86 percent of US brands who use AR say it helps boost sales, helps acquire new customers and drives performance metrics
  • 66 percent of end consumers are interested in using AR for help when making purchasing decisions

In addition, Threekit has these AR stats:

  • AR product experiences are 200% more engaging as they deliver double the levels of engagement compared to their non AR equivalent
  • 61% of consumers say they prefer retailers with AR experiences
  • 71% of consumers say they would shop more often if they used AR
  • 40% of consumers say they would pay more for a product that they could customize in AR
  • 52% of retailers say they are not prepared to integrate AR into their retail.

The BEL Team has been at the forefront of AR tech for many years and believe that it will generate tremendous business opportunities for brands and retailers. The key is creating experiences that drive both brand objectives and consumer engagement. BEL staff is ready to help you better understand all of these emerging technologies and how you can utilize them to achieve your objectives. From our Emerging Tech Learning Labs, to our AR/VR developments to understanding what's next, BEL is your partner to make sure you're not part of the 52% unprepared for these new technologies. Check out the video below to see a test we did with Spike, one of the displays we make at Unified.

The Portal video below shows one of my favorite AR tools. We've shown examples below of both CGI and 360 video immersive experiences and the opportunities are as limitless as the technology is! You can:

  • Create teaser experiences for actual trips. Do you sell fishing trips at your retail location? Now your guests can open a portal right in your store and see what it looks like!
  • Stores can create endless aisles, showing as much product as you want in the AR portal. We can help you create the tools to complete the purchase right there!
  • Step out to join their favorite performer right on stage!

Want to know more about we can help? Reach out to Alexandra and she'll get something scheduled. We have lots of hands-on demos here so you can Experience, Experiment and Execute.

Our AR portal tests

Bringing a retail display to life with AR from David Polinchock on Vimeo.

David led the tech team of this interactive movie experience from 2007

TikTok Sand Table from David Polinchock on Vimeo.


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