Next week I'll be at the University at Buffalo at their Retail Marketing in a High-Tech World to speak on Importance of Personalization and Experiential Retail. Excited to be joining Erinn Steffen, Donna Genesky and John Hennessy as our moderator during this session. Some of the topics we'll be discussing include:
- What have been the biggest wins we’ve experienced in the areas of personalization or experiential retail?
- How much does experiential retail rely on personalization?
- What’s required to support success of a personalization or experiential retail initiative?
- What are the barriers to enhancing personalization or creating a more experiential retail setting?
If you're in the Buffalo area and involved in retail, make sure to check out the entire program. Dinesh Gauri has put together an excellent program! Hope to see you there.
This day-long conference offers an opportunity to dive deep into market trends, share best practices and explore innovative marketing solutions that are specific to the needs and challenges faced by professionals today in the fast-paced technology-enabled world.You can find additional information at Retail Marketing in a High-Tech WorldThe digital age has changed the way we communicate, as well as the way we shop for products and services. Retailers are increasing technology investments to meet and stay ahead of the evolving customer demands. Technology has become an integral part of doing business, both inside and outside the stores.