From Disney Character to VR Pioneer to Emerging Technologist: David Captivates Audiences
David's journey isn't your typical marketing path. He honed his storytelling with his degree in theater and as a performer in the WDW Tencennial Parade, a skill that electrifies his speaking engagements. With over 30 years of experience, he's challenged industry giants like Razorfish, Microsoft, and Pepsi to craft more compelling brand narratives.
Recreating the Retail Experience: David has has spent over two decades immersing himself in the world of retail. By deeply understanding both consumer behaviors and retail trends, he has developed a unique perspective on how these factors shape the future of shopping. As AI and new payment tech continue to revolutionize retail, David's insights are more relevant than ever. He'll equip you with the knowledge to navigate the changing landscape, from understanding how AI will influence consumer discovery to grasping the implications of new payment technologies and the rise of unattended retail. Join David to gain a competitive edge in the evolving retail industry.
VR Visionary: David's vision isn't limited to the stage. Since 1991, he's been a pioneer in VR for marketing, even producing some of the earliest VR promotions ever. His work has earned prestigious awards like a Cannes Lion, and his "AudienceGames" for Volvo was hailed as "one of the best marketing ideas in the world." By putting tens of thousands through VR experiences, he's developed an unmatched understanding of what truly engages audiences.
Bridging the Gap: His experience as Director at both the AT&T AdWorks Lab and the PwC Experience Center allows him to seamlessly blend corporate savvy with theatrical flair. David doesn't just talk about creating experiences, he makes it real, creating unforgettable presentations that empower marketers to leverage technology for authentic brand experiences.
Creating New 3rd Places. David's most recent topic - How do you create better value from your physical experiences in a digital world?As we become more digital, our physical environments becomes even more important, for both employees and customers. Given how crowded the retail world is today,and given the number of brands reaching out to consumers, the ability to touch and engage consumers in a place where you control the entire message has incredible value. He and his daughter Sydney Polinchock have started writing a book together on this topic which should be released in late 2025.
Technology to Create Better Stories
With over 30 years of professional speaking engagements, David has challenged marketers to create better stories and to understand how consumers want to hear and be engaged by those stories. He has given presentations for a wide range of companies, including Razorfish, Microsoft, msnbc.com, MTV Networks, the Newspaper Association of America, Nokia, GSK, Pepsi, Nike and Ogilvy, among many others.David's journey isn't your typical marketing path. He honed his storytelling with his degree in theater and as a performer in the WDW Tencennial Parade, a skill that electrifies his speaking engagements. With over 30 years of experience, he's challenged industry giants like Razorfish, Microsoft, and Pepsi to craft more compelling brand narratives.