Experience Manifesto

Euroshop 2020

We'll be at Euroshop next week, looking for new companies to join us at the Lab. If you'll be there as well, let us know, we'd love to meet! You can reach out to Jim Ackerman or Mitch Edelman to schedule a time to meet. We'll be at the show all day Monday - Wednesday and available after hours as well. Looking forward to meeting in Dusseldorf!

You can click here to learn more about what we offer to members, including:

• Shared Space working with BEL design team
• Access to tech member network spaces while in NY
• Client support for hosted meetings
• Desks & office furniture
• Conference room facilities
• Use of the shared space to host up to 4 events per year
• Demonstration area to present products and technology
• Kitchen for your staff and guests
• Wi-fi connectivity throughout premises

Our space is just across the river from NYC, a short PATH train ride away in Jersey City. With 14,000 sf (and another 14,000 available if needed!), we have plenty of room to grow; set up your technology for live demos, meetings, seminars and getting work done in a living, breathing, future factory. It allows for you to go from concept to a real-world testing environment and get instantaneous data and feedback. This also allows our members from outside of the United States to have a US office location. We even provide staffing to present your products when you are away.

Parallel Reality at CES

Over two years ago, Paul Dietz, an old friend who used to run the Mitsubishi Electronics Research Lab, reached out about a new company who was developing with some technology that he said would blow me away. He showed me some videos and they were pretty damn cool, I had to admit, but I'm not sure I knew what they were showing me.

So Jim Ackerman and I went to visit their space in Redmond and we were just blown away. Parallel Reality was one of those technologies that was really just magic to me. This technology innovation allows a hundred or more viewers to simultaneously share a digital display, sign, or light and each see something different. From their website:

PARALLEL REALITY™ Displays are enabled by
a new pixel that has unprecedented capabilities.

These pixels can simultaneously project up to millions of light rays of different colors and brightness. Each ray can then be software-directed to a specific person.

CONVENTIONAL PIXEL               PARALLEL REALITY™ PIXEL

Outputs only a single color        Can simultaneously output up to millions
at any moment.                        of controllable rays of different colors and brightness.

 

I was really excited to see them at CES this year, showing off their tech with Delta Airlines. I took one of my tour groups there and we scheduled a time to see them. Wasn't sure they were looking forward to coming back but once they had a chance to see it, they were blown away too. In fact, a great deal of the CES press called this either the best tech or one of the best techs of the show.

The possibilities for this technology are endless. With Parallel Reality, we can create personalized experiences at retail (Jim & I saw a demo of this already) and better connect with the shoppers in a store. Or while at a sporting event in a stadium, we can all see tailored content on the Jumbotrons. Later this year, they'll be testing the tech at the Detroit airport, delivering personalized boarding information to travelers. The possibilities are endless.

Check out the video I took below and reach out to find out more about what they're doing. We hope to be able to showcase them at the Lab in the future!

TikTok and Music Discovery

Unlike most folks my age (60), I'm actually on TikTok quite a lot these days. Started as research for a client and frankly, was pretty addicting for me. In fact, I recognized Charli D'Amelio before I recognized Boomer Esiason in the Sabra hummus Super Bowl ad. She has about 1.7 billion view of TikTok, far more than most brand views I've tracked on the site.

Yes, there are a lot of things that are just silly and yes, most of what's happening on TikTok isn't fundamentally different than what's come before it. Frankly, many of the things I watch on TikTok are sort of things we did when I was in high school, we didn't record it. To be fair, according to my daughter, we just barely had electricity when I was in high school.

But one thing I've really liked is the amount of new music I've discovered on TikTok. Not surprising, given where it started, But they've made it very easy to find the songs used in the various videos and that's made it very easy to find new artists. For example, even though Roisin Murphy has been around for a good number of years, I had not heard of her until her song Ramalama (Bang Bang) became part of a dance challenge on TikTok. Once I created a Ramalama station on Pandora, that led me to a variety of artists that I had not heard of before.

I know that TikTok has issues related to privacy, but the teens who spend an average of 52 minutes/day on the site don't seem to be worried. And honestly, what SM site these days doesn't have a privacy issue? I have seen some inappropriate material and a few fake news pieces, but I'm still on the surface even though I watch a lot. And I've only posted twice, both times about dogs we have that are looking for their forever homes.

According to a recent article in Forbes, TikTok was downloaded 123 million times in the US, about a third of our population. And we're far behind both India and China in total number of users. The average time spent per day is just under an hour, and most videos are under a minute. They've had some controversies around the monetization of the music on the site and they will need to address that as they continue to grow.

You don't need an account to watch videos on TikTok, so if you haven't checked it out, you should. I've posted some of the music I've discovered though TikTok below in case you need some new artists to follow. I might start posting more, so say hi to Old Fart if you actually have an account.