One of Instagram’s hottest influencers is a 19-year-old intelligent robot. Lil Miquela’s 1.5 million followers watch her eat sherbet on the beach, visit her favorite art galleries, and hang out with other robot models. Except, Lil Miquela isn’t really an artificially intelligent being. She’s also not a robot.
According to the article, there's a lot of VC money going into this space, which I guess is how the world works these days. But, can we really call them influencers when there's absolutely no chance they can use any products at all? Now, the influence business has had challenges and more and more we know that quite often, they are really nothing more than paid spokespeople.
Wikipedia defines an influencer as a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. I would add, and I think most people would as well, that they can influence us because we believe that they have knowledge and experience with the product/service they're talking about. If someone you know recommended something to you and it turns out they have never used it before, that would seriously decrease the influence they had to get us to use that product.
So what's the value of an artificial influencer? If you know they have never, and could never, use the product, aren't they just a commercial? I can certainly see this tech becoming a great tool for customer service and creating better in-store experiences, but I'm not sold on it as an influencer. I may just be old fashioned, but I think in order to influence me, you need to have actually used the product. Let me know what you think in the comments!