The good folks at Propelify have done a great job putting together a highlight of the presentations from the 2017 event over at their Dispatch. I think they did a great job (typo in my name not withstanding!) taking my talk and turning it into a nice, easy to watch, 4 minute video.
I was at my first volunteer planning meeting this week and I'm looking forward to seeing how I can make the 2018 event even better! I've included a brief overview of the piece here and you can read the full piece at Stop Thinking Killer Apps - Propelify 2017.
Stop Thinking Killer App, Start Thinking Killer Experience
David Polinchock has worked in the VR and experiential advertising space since the 1990s, and he’s seen the good, the bad, and the ugly for using VR and AR to create marketing events and experiences. At the Propelify 2017 Innovation Festival he gave a talk about three big ways technologists, marketers, and companies need to improve their use of VR and AR to create amazing experiences in the future:
- Include elements of the real world to create a more engaging VR experience. Instead of just focusing on the tech, Polinchock wants companies to use real-world elements in their VR set-ups to enhance the total experience.
- Possibilities for the Future of AR. To Polinchock, AR is a totally different world that VR. The key to creating a great AR experience? “We don’t want to walk down the world and see virtual billboards jumping at our faces. But, we do want interesting information that helps us get through the day.”
- Complete the Experience. Rather than just plopping a headset on anyone, Polinchock wants companies to educate users in advance on what they should expect to see, hear, and feel from the VR experience – before the experience begins.