Last week during the Experiential Marketing Summit, Danielle Gorman from Cramer and I presented on Using Innovation Labs to Amp Up Attendee Engagement. The discussion was not simply how do you move your Lab to the various events that you might support, but how to use the six pillars shown below to incorporate the guts of innovation, not the output.
During our presentation, we explored the big trends and examples behind why brands are expanding their investments into their own labs, innovation hubs and experience center. We hope that our attendees walked away with strategies, examples, and a sense of the fun and engaging experiences that can be created by tapping into their brand’s internal labs.
I worked with Danielle and the Cramer team while I was at PwC and was thrilled to have the chance to work with them at EMS 17. I'm hoping we'll have a chance to present together again!
Download EMS-2017-innovationlabs-updated-Final
Check out Cramer's review of our presentation here.