During the session we cover a number of things that back then really seemed like science fiction and today are just really getting into the main stream. The work we were doing at Brand Experience Lab and ydreams in interactive cinema was just starting and we all thought that there would be a huge opportunity for AR in the future.
Here we are 10 years later, with Facebook just announcing a huge AR effort, it seems that AR, like it's cousin VR, may well finally be on the road to mass adoption! And hopefully the three of us will hit a stage at a conference in the future and talk about some of the cool ways we've brought AR and VR to our clients.