This weekend I had a chance to play with the WallaMe app during an emerging ARtists scavenger hunt in Ridgewood, NJ. I had our 2 foster puppies with me, so I was stopped about every 3' so people could pet them, so I didn't get to do as many of the sites as I would've liked to do. It's possible that they're still there and I will try to check them out later this week.
Have to say that I had lots of fun playing with them and judging by the number of people I ran into also playing the game, it seemed to be very popular. It was a great way to introduce people to both AR and some new artwork, so I thought it worked on both fronts. Lastly, it was also a great way to get people to walk around Ridgewood and maybe find some stores that they didn't know beforehand.
The WallaMe app was easy to download and was pretty easy to understand. I had some confusion with the WallaMe app and still don't know where pictures that I favorited went, but that could just be me. All in all, a fun experience that really helped people understand what AR is and how it can be used.