What more can you say about a quote, probably written 50+ years ago. And I really love this part of the quote:
"Advertising so interrupting, so daring, so fresh, so engaging, so human, so believable and so well-focused as to themes and ideas that, at one and the same time, it builds a quality reputation for the long haul as it produces sales for the immediate present."
I think that often today, advertisers are all about being daring, but they're not well-focused. It's the combination that's critical!
(BTW, I've been trying to find the date, but haven't had any luck. Anyone know?)