The conference has extended a 25% discount to readers of my blog, when you register, use code briteblog25. Early bird rate runs through the 21st, so sign up now to get a great rate on a great program.
Holler if you're going to be there too.
BRITE '11 will bring together big thinkers from business, technology, media, and marketing to discuss emerging trends in marketing, innovation, technology, society, and culture and how these trends can transform the ways that companies build and sustain great brands.BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.
Speakers already confirmed include:
- Antonio Lucio, Global Chief Marketing Officer, Visa Inc.
- Russell Weiner, Chief Marketing Officer, Domino's Pizza
- Frank Eliason, Senior Vice President, Social Media, Citi
- Sheena Iyengar, Prof., Columbia Business School; author, The Art of Choosing
- Neve Savage, Vice President, Consumer Marketing, Netflix
- Steve Rubel, Senior Vice President, Edelman Digital
- Abbey Klaasen, Executive Editor, Advertising Age
- Josh Millrod, Sr. Digital Strategist (on Nike, ESPN & Old Spice), Wieden+Kennedy
- Luke Williams, Fellow at Frog Design; author, Disrupt
- Marissa Evans, Founder/CEO, GoTryItOn
- Bill Chasen, Co-founder/CEO, Stickybits
- Bernd Schmitt, Prof., Columbia Business School; author, Big Think Strategy
- David Rogers, BRITE host; author, The Network Is Your Customer
Topics include:
- Empowering the Organization – making social media work in the networked organization
- The Future of Digital Marketing – the blurring of online and offline relationships and interactions
- TV's Next Revolution – streaming video, web TV, and media convergence
- Consumers and Choice – how can brands most effectively help consumers in a hyper-messaged world
- Ideas That Stick – brands and stories that connect with customers and change lives
- Using Health for Competitive Advantage – how business and policymakers can promote healthy eating
BRITE '11 will once again host a large audience for: keynotes and panels featuring leading companies and case studies; new research; and demos of emerging technologies. The conference's second day will focus on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds will extend the discussion at BRITE to an even broader audience worldwide.
The aim of BRITE is to stimulate interactive conversations, it is not just a series of lectures. Come to the event to talk with fellow big thinkers, hear stories of what is working and what isn't, and see the newest technologies in person.
BRITE '11 Conference | Center on Global Brand Leadership.