Very excited that I have been added to the Board of Directors for the Retail Advertising and Marketing Association (RAMA). I've spoken at RAMA events for many years and was actively involved in the Kaleidoscope experiences at 2 recent events.
We then took the work of the CMO's and took it to the RAMA Creative Summit last month, where they added to the initial ideas.
During the 1st session with retail CMO's, they identified four key areas to explore,
- It's all about me, retailers need to tailor the shopping experiences to me and all of my information needs to be available where ever I am.
- We need to create "oneline" retail experiences.
- It's still important to have a highly relevant, brand story.
- You need to create a community, shopping experience. With this idea, they also envisioned a concept where convenience shopping was on the parameter and the further in the store you moved, the more experiential it was.
We then took the work of the CMO's and took it to the RAMA Creative Summit last month, where they added to the initial ideas.
As a new board member, I will continue to work with RAMA to develop the Kaleidoscope experience and I hope to do additional presentations on the future of retail with RAMA in 2011.
More about RAMA:
The Retail Advertising & Marketing Association (RAMA) is a trade association of retail marketing and advertising professionals, plus their counterparts on the agency, media and service-provider sides of the business. RAMA is a division of the National Retail Federation, the world’s largest retail trade association.RAMA is the producer of the annual Racie Awards Competition, the industry’s most prestigious creative contest for retail broadcast, web and print advertising. In addition, RAMA produces several events each year that provide education and networking opportunities to its members.