Companies have to focus on creating great customer experiences. Because when their customers go searching online—for a movie, a camera, a travel destination—their friends’ recommendations are going to be front and center. Launched a store that no one "Liked?" you’re not going to show up in the search results.
Silicon Alley Insider has a pretty clear look at how it might work. "For example, Microsoft online veteran Yusuf Mehdi demonstrated that if you're looking for a steak house in San Francisco, Bing wil be able to look at your friends' likes and dislikes to rank certain restaurants higher or lower. Same thing with videos: a video that a lot of your friends have posted will show up higher in Bing results than a video that hasn't."
Google algorithms have been great, but they can be easy to game if you know what you're doing. Plus, they're based on connections, so it's possible that the really best results turn up on top because people click it first. Many times, I find that the top results aren't always the most relevant.
But adding how people are really ranking the business is pretty interesting. And this is closer to how we search for things in real life. I ask friends and family what they think. Combining that with other search information, gives me a potentially much better picture in the results.
Interesting to see where search goes from here and how Google will respond.
Among the features Bing is rolling out to users in the coming days is a module called “Liked Results” to its search results. Looking for information on that new Tom Cruise movie? On Google, your search engine would serve up the relevant pages it has calculated are the most popular. On Bing, as of now, it serves up the regular Google-style results and a module that shows you pages your friends have liked -- including, for example, movie reviews. You no longer have to do the work of trolling through search results to figure out which of the pages might tell you whether the movie’s a hit or a bomb. Trust your friend Sara’s taste? Click on the page she Liked.
The Bing-Facebook Alliance: Six Things You (and Google) Should Know | Fast Company.
Suddenly, Bing Has What Google Doesn't: Data From 500 Million Facebook Users.