- Arianna Huffington, Co-Founder and Editor-In-Chief, The Huffington Post
- C.C. Chapman, Founder, Digital Dads
- David Kirkpatrick, Author, The Facebook Effect
- Deb Schultz, Partner, Altimeter Group
- Douglas Rushkoff, Author, Program or Be Programmed
- Esther Dyson, Chairman, EDventure
- Henry Blodget, CEO and Editor-in-Chief, The Business Insider
- Porter Gale, VP Marketing, Virgin America
- Samir Arora, Founder and CEO, Glam Media
- Stefan Weitz, Director, Microsoft Bing
- And many others
You can go to Agenda « Pivot to see the full agenda for the three days. Topics include:
- The Activist Consumer - Consumers will pay more for brands that support their social concerns. How can brands leverage cause-based efforts in their marketing with authenticity?
- The Extrovert - Is privacy generational? Or is a shift taking place? How must brand managers respect the privacy of consumers who apparently have little regard for their own?
- Motives and Motivations: What Drives the Always-On Consumer? - What makes some brands more successful than others? They understand who’s buying.
- The Cynic - Gen Y approaches the market with a keen eye toward authenticity and candor. Are you up for the “bullshit-free” branding challenge?
- Mixed Media - While some would pit a battle against “old media” and “social media,” the real struggle is on the “omni-media” frontier. How can brands win using the entire arsenal of media types?
- Wherever You Are, There You Are - “Place” has become “media.” Foursquare talks about how location is contest for news, information and social interaction.
- The New Marketing Organization – How must marketing organizations change to implement strategy of inclusion and two-way conversations?
- CLOSING KEYNOTE: Branding Doesn’t Work! So Now What? – Douglas Rushkoff is a keen observer of current culture. His Program or Be Programmed: Ten Commands for a Digital Age gives us a blueprint for navigating the current times.
I'll be life blogging and Tweeting from the event, so look for updates throughout the program. Have any questions for the program, let me know.
Join Pivot, the marketing conference for Brand Marketers that seeks to understand the style, attitudes, technologies, and preferences of the 18-34 year-old consumer. Learn what motivates young consumers to make brand choices. Adopt the language that resonates with them. Engage in the experience of social marketing. Reach the always-on consumer.Using a format designed to emulate the social conversations that occur every day in the consumer marketplace, the conference will deliver the context and understanding to enable Brand Marketers to map a strategy of successful engagement with this market. The conference will be attended by 500+ Brand Marketers with $1 million in annual spending authority.
Day One features an opening keynote which will be followed by a fantastic party and the opportunity to engage with your brand-marketing peers. Day Two explores the attitudes, culture, and preferences of the emerging consumer, and Day Three takes a deep dive into strategies, language and tools to engage effectively.