Jez Paxman, writing at jez paxman, has a nice, quick overview of my podcast from The New Storytellers. I'm going to see if I can get Michael Margolis to join me one day on a walking tour of Soho and continue the discussion on the importance of place.
Small businesses tend to be at the beginning and that makes framing a story and a passion easier, larger business have often forgotten what their story is (Emphasis mine).Stories allow brands to frame barriers in positive ways.
A great story is best told through a face-to-face experience that is why location branding is so important for businesses.
Brands can benefit hugely from translating online experiences, such as being a Facebook fan, into real world community happenings.
Retailers should think of stores as social media spaces. If your store is only a space to buy product then you aren't really offering anything because you can do that lots of places. (Emphasis mine) David tells of a clothing store that wheels its display rails to one side and uses the store space for yoga classes.