I'll be moderating the upcoming Brandhackers panel on Foursquare this Monday night, so please join us as we explore the future of check-in services, best examples of work today and where it might go in the future. We've got a number of great panelists and it should be a interesting conversation. Details below and click on the link for registration information.
Mark your calendars and join fellow brandhackers on Mon, July 26 for a panel discussion on "FourSquare Marketing - How location-based services and tools will put your brand directly into the hands of your target business consumers"**Make sure to check in at "Brandhackers" on FourSquare the night of the event**
In our next brandhacker meetup we'll host a small panel of experts who will weigh in on:
- What Foursquare is (www.foursquare.com), what is a sponsored badge, mayorship and what they mean for the future of advertising (Tips, Specials, Badges)
- How to leverage Foursquare to expand your business and brand reach, engage with consumers, provide coupons and offers and build brand loyalty
- The new $20 Million in funding Foursquare has received; how should FourSquare use it? How should it grow?
- How developers can leverage the Foursquare API to help build online brand community, offline
- How brands can use consumer checkins with loyalty point programs
- How Foursquare measures up to competitive service tools (Gowalla and Google Latitude; even Facebook?)
- The best corporate case studies of leveraging location based mobile advertising
- Discuss trends and relationships Foursquare has going which allows businesses and brands to reach customers, partners and clients in new, innovative and immediate ways
- Discuss if Foursquare is hype, a fad, or here to stay as a true digital marketing channel
- How to integrate FourSquare marketing with full marketing campaigns
The Panel:
- Marci Ikeler, Director of Digital Strategy, PUBLICIS
- Scott Bender, Vice President of National Brand Sales - IGN Entertainment at News Corp. Digital Media
- Rafael Pocasangre, Media Contacts/HAVAS DIGITAL
- Joshua Karpf, PEPSICO
- The Moderator: David Polinchock, Innovation Catalyst, Location Based Branding; former Chief Experience Officer, Brand Experience Lab