I missed the Fast Company Innovation Uncensored event last week but they've started to put some videos up online. Love this brief video where Nike CEO Mark Parker tells about a phone call he received right after he was promoted to the CEO position. Steve delivered this simple message:
Easy to say, hard to do.
Brands have diluted themselves. We over-message and in many cases, we've created so many brand extensions that consumers don't even know what we stand for any more. And yes, there's a lot of crappy stuff out there. Are you making sure the products that you sell or market aren't crappy?
Easy to say, hard to do. Short. Simple. And exactly what Steve has done at Apple. Whether or not you like Apple products, it sure has paid off for them.
Steve Jobs' Advice to Nike: Get Rid of the Crappy Stuff [Video] | Fast Company.
Related Links:
Riddle Me This... - Polinchock's Ponderings.
Great Question -- Why Don't Brands Create Better Experiences? - Polinchock's Ponderings.