Social Media & Place, A New In-House Presentation Available

Every day, there's another new company in the news, promising to change how we interact with the world around us. In my 2010 Predictions, I talked about tools like augmented reality and cell phone barcode readers. And with SXSW just concluded, we're seeing a number of new companies entering the fray, as well.

Are you up-to-date on:

• The latest of location-based technologies?
• Have you explored cell phone-based barcode readers, Google Goggles or MS TagReader to see how they can be used with your brands?
• What will be the impact now that Google is adding local inventories to product searches?
• What role will tools like Foursquare, Gowalla, Hot Potato, Venmo, Stickybits, Dub, Sitby.us, Gatsby and others play in delivering brand experiences?

If you can't answer these questions, then I can help. I've developed a new, in-house, presentation exploring the social media technologies that are impacting place.

With my experience in emerging tech, I can help you:

1. Separate what's real from what's hype;
2. Understand these new technologies and where they're going in the future;
3. Understand where to put your time for immediate ROI and you can walk out with a strategy road-map that you can start to execute right away.

I've put together a half-day and full-day program to help you understand what's out there and how you can use it to better engage your audience. I'll come to you, making it easier for you to have the right people in attendance.

I've been following these trends for years and through these sessions, you get immediate access to my knowledge base. These programs are an extremely cost-effective way to learn about the technologies that will have a significant impact on your business. 

The half-day program will introduce you to the current state of social media, augmented reality and location-based services.  I'll bring hands on demonstrations, so this won't be just another talking-head program.  We'll deep-dive, giving you a chance to understand where these technologies are today and where they might be heading in the near future.

The full-day program includes an opportunity to dive a little deeper and adds an ideation session about how you could bring these technologies to your brand marketing.  It's not enough to just know what's out there, knowing how to use it is critical to doing it right.  At the end of the day, you'll leave with actionable ideas to use these technologies and bring location-based experiences to your marketing programs. 

For almost 20 years, companies have come to me for my expertise and strategic thinking about how emerging technologies will impact marketing. With all of the knowledge available to the consumer, it's critical for brands to understand both the tools available and how to use them.

Call or e-mail me for fees and to schedule your presentation. You can click here to explore other ways that I can help you with your marketing programs.