Excited that Bill Sobel asked me to participate in his upcoming program on augmented reality. With as hot as AR is today, there's also a great deal of confusion about what it is and how it can be used. And unfortunately, there have been some pretty weak executions, which can threaten future use of AR. So join us Thursday morning at The Samsung Experience at Time Warner Center to learn more about AR and, more importantly, how you can use it.
- David Curcurcito, Creative Director at Esquire
- Doug Dimon is Creative Director/Broadcast Design at Creative Bubble/NYC
- Adam Broitman is a Partner and Ringleader of Circ.us
- Richard Carey (Moderator) is a digital media visionary and thought leader
Augmented Reality may be new to your lexicon, but if you watch televised football, it’s already part of your weekend routine: the “1st and 10” line is a leading example of this emerging technology. From Esquire magazine to James Cameron's blockbuster "Avatar," technologists are redefining photorealism by integrating graphics from the screen with our real-world environments. Augmented reality blurs the line between what's real and what's computer-generated to enhance what we see, hear, feel and smell.For additional details and to register, click January 21st Event "Augmented Reality".At our next event, we’ll explore and predict the business potential for Augmented Reality...from advertising to marketing, to entertainment and education...and beyond.