I'm very excited that I've been asked to put together a class for the School of Continuing and Professional Studies at NYU about creating consumer brand experiences. We'll cover a lot of ground in the class, including at least 2 walking tours out on the streets of Manhattan to see some of the best, and not-so-best experiences here. They'll also be a number of industry experts and a chance to create your own brand experience. Details below and if you need any additional information, give me a shout.
In today's world, marketers must create innovative consumer experiences in order to gain a competitive advantage and stand out. In this course, designed for brand managers, marketing managers, and designers, understand the economic value of creating compelling brand experiences as a key component of a marketing program. Topics include a review and contrast of current advertising models, how to use emerging technology to create compelling consumer experiences, and how to understand the relationship between experience marketing and brand development. Students create their own brand experience as part of their final project.