More About Me

David is trying to connect technological thinking with making. He can think about these interesting new technologies that work at 30,000 and he shows how it works at ground level. Brian Collins, Designer

What do I do? I'm currently the Director of the AT&T AdWorks Lab, here in NYC. For 20+ years, I have explored emerging technologies that can help brands tell better stories. I have also helped brands align their online and offline experiences into Oneline™ experiences, to create a better business, drive revenue and differentiate in a world that's too similar. I help brands understand how to better connect with their audience and that today what you do is far more important then what you say. You can go to AT&T AdWorks Lab to learn more about what I'm doing today.

You may have known me as the Founder and Chief Experience Officer of the Brand Experience Lab, which was called "A playroom for marketers and agencies" by Ad Age when it first opened. Or, you may know me from my days writing Experience Manifesto, a blog I wrote for over 5 years. Or maybe you know me as LBBINC (my previous company was Location Based Branding) on Twitter. And this road I'm on began way back in the early 90's, when I was first introduced to virtual reality by Dave Peters of Absolute Amusements.

In those many years, I've covered a lot of ground, but one thing has remained consistent: I've looked for innovative ways to create compelling, authentic and relevant brand experiences.

"These days, many of us are so focused on the day to day that we lose sight of the incredible need to focus on future possibilities. David makes you see the world through a different set of lenses and imagine new ways to think and grow. The endless opportunities for business growth spew from this man's incredible creative mind in unimaginable ways. He is a talent you simply have to experience." Mort Goldstrom, from the Newspaper Association of America.

msnbc.com NewsBreaker Live

The above video is one example of the work that I did as the Founder of the Brand Experience Lab. As the lead on the award winning work for the msnbc.com NewsBreaker Live, I helped to create one of the first, large-scale, in-cinema interactive experiences, something we took on the road around the world. And it's a prime example of what I call the Socialization of Place.

David is a masterful catalyst for innovation in marketing and storytelling using technology as a vehicle to connecting with customers. Jason Friedman

I always follow David's exploits, because he is defining the future with his vision and enthusiasm. Chris Stapleton

I reach out to David to see how the latest thinking in branding and technology is being applied to the retail marketplace. He listens, thinks and builds – a rare combination in this world of finger pointing, “you should do this consultancies.” – Ivy Ross, VP of Marketing, Gap, Inc.

If you are looking for a problem solver, call upon David. David Albertson, General Growth Properties

David discovers innovation; and then implements it toward his clients goals, his clever tactics align with his client’s brand strategies. Dave Peters, Absolute Amusements

I've been talking about creating authentic, compelling and relevant brand experiences for almost 20 years. Today, it's even more critical to create the right experience to be successful in today's world of social media and brand commoditization. I also believe a great deal in the future of 'interaction' marketing, and the embedding of emerging technology into retail and marketing experiences.

Over the years, I've been involved in a wide range of experiential advertising programs, the introduction of emerging technologies and city festivals. I was even a Disney performer. Some of my past experiences include:

• Introduced AudienceGames, an in-cinema experience for msnbc.com, Volvo and Orange Poland. AudienceGames won 2 Gold Pencils, a Bronze Lion and was named “One of the Best Marketing Ideas in the World” by Brandweek.
• Founded Brand Experience Lab, called "a playroom for marketers and agencies" by Advertising Age. You can read the full article in Ad Age from when the lab opened here.
• Taught about emerging technologies for advertising and experience design for a variety of universities, including CMU, NYU, Montclair State University, Rutgers and the Fashion Institute of Technology.
• International keynote speaker on emerging technology, innovation and brand experiences. You can go to Looking for a Speaker? to learn more about my speaking engagements.
• Wrote Experience Manifesto, a well-regarded blog on brand experiences, called “one of the best blogs so far on experiences and marketing” by Jack Morton Productions.
• Featured in two recent books about marketing, Experience the Message and Living Brands.
• Worked with major universities to market and commercialize their technologies in the entertainment, media and advertising fields.
• Developed first Synthetic Interview program, using Arnold Palmer for GSK Nicorette brand.
• Created Experiential Advertising™ programs, using virtual reality to develop 3-D, interactive experiences.
• Won a MARCOM Award for an Immersive Animation™ Theatre for best trade show exhibit of 1994.
• Produced the award winning Cutty Sark Virtual Voyage tour.
• Produced a 12 month Grand Opening Store tour for Blockbuster Music Plus.
• Created largest festival for the city of Orlando, the Orlando International ArtsFest. Attracted over 250,000 people in its first year.

So, if I can ever help you with any innovation or experience projects, please feel free to reach out and let's see how I can help you better engage your audience.