We're still having some video issues, but here's the video for our presentation at SXSW 2015. We'll do more editing and break it down into smaller segments, but if you have an hour to spend, it'll be well worth your time!
Yes, the Panel Picker is now open for SXSW 2016 and we're getting together our proposal for Teens Talk 2, More Conversations with Digital Natives. We had a great session this year and we're looking to make 2016 even better. And we'd like your help!
We want to add 2-3 people to expand the panel beyond Sydney & WIlliam, to get better geographic and demographic diversity. So if you know someone under 18 who would be a good addition to the panel, please let me know. They don't need to be tech geeks, we're looking to really understand how teens of all kinds are using tech.
Any new participants will need to be prepared to put in the prep time if we get picked and help us expand the survey to their friends. And, of course, they will need to join us in Austin next March for the session! If you know anyone, please email me with why they would make a great addition to our team!
We would also love your input for additional topics to cover during the session. If you'd like to see what we covered in 2015, you can click here to download the full presentation or go to here to see a quick overview of what they talked about. What topics would be important to cover? What are the trends you'd like them to discuss? Please feel free to leave a comment here or again, email me with any ideas.
We got a really great response to our session this year and want to make our 2016 even better. We appreciate your help and thoughts and hopefully we'll see you in Austin again next year!
What a great day we had! A full house, an attentive audience and lots of questions! We got a lot of great feedback on Twitter and through email and we've already been invited to do the presentation again this fall in Norway!
Some of the key take-aways include:
When it comes to content, Gen Z snacks and eats full meals. Yes, they like short form content to keep them occupied, but they also enjoy long form content as well. They just don't always have time for it, but that doesn't mean they don't want it. As Sydney said during the session, she's read two books in the last three days.
William made some excellent points about paid vs free content. The most important is that if theexperience of free is better than the experience of paid, then they won't be paying!
As I wrote about here, they are creating their own social media. Neither really uses Facebook, although William has an account so he can log into other sites. The do use smaller social networks like Google Hangouts, but the key is being where their friends are.
Both agreed that the actual technology that they used didn't matter, as long as it gave them access to the internet and everything else they wanted.
As you know, they put together a survey that they sent out to friends and posted on various newsgroups and talked about the results during the sessions. We're still looking to continue the survey as we update the presentation, so if you can share with people under 25, please send them to this link.
Some key points from their survey:
No surprises here!
It was surprising to see how their talk about privacy issues contrasted with with their actions.
While it was expected that they would say they didn't like ads, it was more surprising how few people paid attention to ads.
Very surprised to see how high their awareness was about their data being monetized.
And while they love to say they'd prefer to not have their data monetized, close to 80% said they wouldn't pay for things instead.
And here's their final list of the best ways to connect with them.
Over 200 people stayed through the entire presentation to hear William & Sydney talk about their views on technology, privacy, content and other topics. Of course, they ended with some key do's and don'ts, but you'll have to download the full presentation to see those! You can click here to download the full presentation.
In all, it was a great SXSW experience for Sydney & William and the audience and we were thrilled by the response we got -- you can see some of the feedback below. We'd like to thank everyone who attended and please let us know if you'd like to be updated on the survey as we get more responses. Email me to receive those updates.
Some of the great comments we received:
I work in a Norwegian bank and had the pleasure of listening to you, your daughter and her classmate at SXSW. To be totally honest, this was without doubt the best, most interesting, insightful and fun presentation at SXSW. - Sven-Erik Bergman
Anyone think these 13 year olds are better public speakers than some of the executive panelists? Nicole Emerick #sxsw #teentalk
Loving this #Teentalk so many brilliant insights from two very smart kids and a fantastic facilitator. Sarah Stovold #sxsw.
Great #TeenTalk panel with an utterly terrified audience of adult marketers. Simon Jones
#TeenTalk= surprise hit of SXSW. Kristine Smith
I was skeptical about this two-person teen panel. But these "kids" are terrific. Scott Hess #teentalk #SXSpark #SXSW #PostGeneration
The line to hear Millennials talk is about a mile long. Erica Schuckies #teentalk #SXSW
As you know, Sydney and her classmate William, will be speaking at their first SXSW next month and they're pretty excited about it. They've been interviewing their friends and classmates about a variety of topics and now they want to expand the discussion to see how other Gen Z members feel about these topics.
If you're under 25, could you take a few minutes to take the Teens Talk at SXSW Survey. And please feel free to share this survey with anyone else who could help! We'd really appreciate it! This is their first big speaking gig and we really want to make sure it's a great session!
Conversations with Digital Natives - Teens Talk
Gen Z is set to be one of the largest segments of the population and is very different than previous generations. They’ve grown up with tech & a very different media world. They’ve come off a recession, changing their view of work & money. They’re more connected than ever before, but in smaller circles. They are the DIY generation, coding, using 3D printers and not afraid of what tech can do.
Sydney & William, two 13 year olds from the NY Metro area, have been interviewing their peers to get a better view into how they live and their relationships with tech & media. You’ll hear first-hand what this generation, of teens, is doing, thinking and making. What are the trends they're seeing and what do they think the future holds? How do they feel about the pressing tech issues of the day? Do they share the same concerns of tech that older generations have? In addition, they will share video interviews with other students from their school, to show a broader range of thinking and opinion.
Very excited that a panel we pitched got accepted at SXSW for next year. Called "Conversations with Digital Natives - Teens Talk," I'm bringing Sydney and a friend to talk about what teens are really doing today. As I recently wrote in Evernote as Social Media, I would've never thought about using Evernote as a social media. Some of the topics that we'll touch on, include:
How are teens engaging the technologies around them?
Are they really involved in the maker movement?
Do they feel differently about content than older generations?
What social media tools are they using and what are they staying away from? What different ways are they engaging their friends?
What do they think are the most important trends that will impact them when they're older?
William and Sydney are classmates at MKA and they're both pretty excited to be attending their first SXSW program. And we're pretty proud of them to get picked, not that many 8th graders have the chance to speak at SXSW!
They will be creating a website for their session and looking for questions and input from folks as they build their content. I'll post again when it goes live. But if you have any questions to start them going, please feel free to leave them in the comments.
And, if you're going to be at SXSW next year, please come hear them speak!
Back by popular demand! Building on last year’s packed Show & Smell showcase combining inspiring emerging technologies and sensory marketing, this hands-on crowd experience of leading edge technologies, continues to define the key factors of how to make new technology work in a promotional marketing program or experiential states.
With live demonstrations of technologies you won’t see every day—technologies bringing together the physical and digital to harness your sight, smell, touch and taste including Twitter-driven robots, crowd-controlled gaming, and a host of emerging technologies even WE haven't seen yet.
You can go here to see what we presented last year, we had a number of pretty cool things there, including the Twitter gumball machine! So if you're going to be in Austin this weekend, come see us!
David Polinchock, Dir, Media Lab, AT&T AdWorks
Kurt Karlenzig, SVP Global Digital Strategy, The Marketing Store Worldwide
Warren Kronberger, Dir of Research & Dev, The Marketing Store Worldwide
Very excited to be part of The New Storytellers podcast tomorrow at 1 PM. Michael Margolis is at the forefront of exploring of how stories get told today and I'm looking forward to the conversation we'll have. Click on the link below for full registration information and remember, it's an interactive broadcast, so please join the conversation.
By clicking on the link below, you can also get to the archive of these interviews. Previous participants include:
March 30 - Michael Margolis (that’s me!)
April 13 – Grant McCracken, Biz anthropologist
April 27 – Lance Weiler, transmedia storytelling
May 11 – Paul Costello, identity in conflict zones
May 25 – Christina Baldwin, self-reflection as leadership
June 8 – Jerry Michalski, Relationship economy
So, join us tomorrow at 1 PM EST and have your questions ready.
What exactly makes for a memorable brand experience? And how is technology changing the context for mastering this equation? Join us for the next episode of The New Storytellers, when we’ll talking with David Polinchock, a pioneer in the field of brand experience design and technology application. David has been an innovation catalyst for over two decades, exploring the socialization of place and the narratives dimensions of branding. David is equally passionate about the merging of our “offline” and “online” selves, and the implications this holds for a brand’s continuum of experiences.
Now that I'm getting ready to speak at the World Whiskies Conference later this month in Glasgow, I've been doing some reading on the biz. Arthur Shapiro, an old friend from my days at Brand Experience Lab, has started on blog on the booze industry, and I thought that would be a good place to start. If you're looking for information about what's happening in the liquor industry, Arthur's blog is a good place to start. Guess I need to add whisky tasting to me research, anyone volunteering to be my guide?
Once upon a time when the folks from Mad Men ruled the earth, it was all about whiskey – Scotch, Rye, Bourbon, and Blends. Oh sure, there was the multiple martini lunch (Gin not Vodka) but for the most part it was the “brown goods” that ruled the home bar.
By the late 60’s, Vodka started its ascendency and today it is the single largest category of spirits. And, it’s rise practically wiped whiskey off the map. The so-called brown stuff became “my father’s drink” and a new generation of drinkers jumped on the “white goods” bandwagon.
But guess what? There’s a newer generation of drinkers for whom Whiskey can be a real alternative to Vodka. Spurred on by the emerging sub-category of flavored whiskey (Red Stag by Jim Beam, Wild Turkey American Honey, others) I think Whiskeys will continue to grow and at a faster rate.
Bourbon is the engine of growth but you can expect good old Rye to fuel the category. Who knows – Blended Whiskey may make a comeback.
Every day, there's another new company in the news, promising to change how we interact with the world around us. In my 2010 Predictions, I talked about tools like augmented reality and cell phone barcode readers. And with SXSW just concluded, we're seeing a number of new companies entering the fray, as well.
Are you up-to-date on:
The latest of location-based technologies?
Have you explored cell phone-based barcode readers, Google Goggles or MS TagReader to see how they can be used with your brands?
What will be the impact now that Google is adding local inventories to product searches?
What role will tools like Foursquare, Gowalla, Hot Potato, Venmo, Stickybits, Dub, Sitby.us, Gatsby and others play in delivering brand experiences?
If you can't answer these questions, then I can help. I've developed a new, in-house, presentation exploring the social media technologies that are impacting place.
With my experience in emerging tech, I can help you:
Separate what's real from what's hype;
Understand these new technologies and where they're going in the future;
Understand where to put your time for immediate ROI and you can walk out with a strategy road-map that you can start to execute right away.
I've put together a half-day and full-day program to help you understand what's out there and how you can use it to better engage your audience. I'll come to you, making it easier for you to have the right people in attendance.
I've been following these trends for years and through these sessions, you get immediate access to my knowledge base. These programs are an extremely cost-effective way to learn about the technologies that will have a significant impact on your business.
The half-day program will introduce you to the current state of social media, augmented reality and location-based services. I'll bring hands on demonstrations, so this won't be just another talking-head program. We'll deep-dive, giving you a chance to understand where these technologies are today and where they might be heading in the near future.
The full-day program includes an opportunity to dive a little deeper and adds an ideation session about how you could bring these technologies to your brand marketing. It's not enough to just know what's out there, knowing how to use it is critical to doing it right. At the end of the day, you'll leave with actionable ideas to use these technologies and bring location-based experiences to your marketing programs.
For almost 20 years, companies have come to me for my expertise and strategic thinking about how emerging technologies will impact marketing. With all of the knowledge available to the consumer, it's critical for brands to understand both the tools available and how to use them.
Call or e-mail me for fees and to schedule your presentation. You can click here to explore other ways that I can help you with your marketing programs.
I was excited to participate in a panel discussion hosted by Sobel Media on augmented reality earlier this week. The program started with David Curcurcito from Esquire showing off the AR issue that they did late last year. It was exciting to hear David talk about the value of AR to the magazine industry and what they future may hold for publishers looking to use AR. Once the panel kicked off, we had a great conversation about what's happening with AR today and where it may head in the future. It was an excellent panel and I was very pleased that Bill Sobel asked me to be a part of it. Lots of links below to find out more about the program and AR in general.
Masha Geller, writing in digiday:DAILY -- With AR, David Curcurcito said, “I’m able to expand on a number of images that a viewer is able to see. It’s added value to what you’re already getting. It expands on what you’re reading. Expands on the content. Not just a gimmick of what you can find on the web. It’s more.”
Should everyone be doing AR? The panel agreed that everyone should pay attention, but as Polinchock warned, the question to ask yourself is “What’s the story you want to tell and what’s the best way to tell that story today? Then people like us can tell you if AR will help or hurt.”
Kelly Samardak, writing in MediaPost -- Ponytailed David Polinchock, former Chief Experience Officer (CXO) at the Brand Experience Lab, donked the marketing crowd with his reality hammer, recognizing that while technology has caught up, what with everyone having computers and webcams, "sadly in the advertising industry it's probably just a fad, like everything in the advertising industry." And he wasn't being jerky - it's true, the bandwagon teeters on its wheels when shiny new technology slithers onto the scene, but once the proof of concept, sort of the one hit wonder of advertising with AR fades, real world applications will be here forever.
Finally, they addressed concerns. It's moot: the top two are privacy and ownership. How much does the user expose? How awesome is the value proposition to relinquish a certain amount of privacy? And once everyone starts tagging their entire world, who owns it? Who is the life information editor that controls the new content created around brands - to ensure facts, not necessarily to disrupt freedoms of speech (so chill out).