Just love this promotion program for the new James Bond movie Skyfall. It has everything a great promotion should have,. It's fun, it's place-based (you know how I feel about that!) and it's pretty darn engaging. Kudos to Coke Zero for putting it together. They really use the space well and the placement of people telling you how much time you have left adds to the excitement. Plus, it's great for spectators, as you watch people try to complete the mission. Sadly, liability issues here in the States would probably prevent something like this from happening here. Check out the video to see how they did it.
Watching TV tonight before getting into bed and saw this commercial for the new Olympus Pen camera. It's a pretty standard camera commercial until the end. Love the idea of using the product itself to make the commercial.
Tom Tom has been doing celebrity voices for a while and now they've added Star Wars characters to the mix. Love this video showing the behind the scenes of Darth (can I call him that or do I need to call him Mr. Vader) in the voice-over booth.
My buddy Dave Peters over at Event Mall provided the sun for this Tropicana commercial, although he decided not to go himself. Something about living in Orlando and not wanting to be cold. If you're looking for event ideas, Dave is your go-to guy!