It made me think about the ad industry and our need to walk in circles to mat the ground down just because that's they way it's always been done. That's why we continue to spend so much time looking at reach & frequency and tactics that work because the audience is captive. Hopefully one day we'll stop all of the old habits that exist just because they are habits and start doing things that create truly engaging experiences!
The chains of habit are generally too small to be felt until they are too strong to be broken." -- Samuel Johnson