Just love this promotion program for the new James Bond movie Skyfall. It has everything a great promotion should have,. It's fun, it's place-based (you know how I feel about that!) and it's pretty darn engaging. Kudos to Coke Zero for putting it together. They really use the space well and the placement of people telling you how much time you have left adds to the excitement. Plus, it's great for spectators, as you watch people try to complete the mission. Sadly, liability issues here in the States would probably prevent something like this from happening here. Check out the video to see how they did it.