In addition, Michael Kassan will be moderating the Brand Keynote, and this year's line up is pretty stellar! It includes AT&T's David Christopher, General Electric's (GE) Beth Comstock, Facebook's Carolyn Everson, Walmart's Stephen Quinn, Hyundai's Steve Shannon and Unilever's Keith Weed. It again shows how more and more advertisers are heading to shows like CES, to see first-hand the technologies that will be available in the coming year.
Understanding how these technologies are impacting consumers becomes more and more important each year. What happens when everything is connected? What is the privacy exchange in this connected future world? How will new mobile technologies impact our retail experience? I'm not sure I'll get answers or just more questions, but I'm looking forward to seeing what CES will be talking about this year.
If you're going to be out there, let me know. If not, I'll be blogging and video blogging from the show floor, so check back next week for updates.
Getting Michael Roth, John Wren, Maurice Levy and Martin Sorrell to the same event is rare and possibly unprecedented save for Cannes every June. But the CEOs of the world's four largest ad-holding companies will be bumping up against the estimated 2,700 exhibitors and 150,000 attendees making the pilgrimage to the Consumer Electronics Show in Las Vegas this month, which has stealthily become one of the most important dates on the calendar for marketers.