In addition to speaking at the conference, I'll be leading a retail tour on Friday, exploring how retailers are making changes to engage todays consumer.
Hope that you'll join us!
Your in-store marketing strategies may have included point-of-purchase displays, digital signage or even interactive displays in the past. But today’s consumer-driven technology continues to evolve, placing the at-retail environment in the best position to utilize these new tools to influence shopper behavior. Yet, many companies are overwhelmed with the rate of technology change and challenged to find ways to adopt technology into the right state.
You need to stay current with the latest technology, understand new research on shopper behavior, and develop a fresh perspective – All to ensure a winning strategy!
POPAI’s Marketing at Retail Technology and Shopper Behavior Conference will help you find answers to many pressing questions, including the following:
How do you incorporate smartphone apps, mobile advertising, near field communications, location based services, instant messaging, mobile couponing, interactive digital signage, augmented reality and more into your brand or retail strategy today? How do you align your current business and marketing objectives with the opportunities presented by these new technologies? How do you adapt externally and re-organize internally to capitalize on this emerging technology?
For this Breakthrough Thinking conference, we are assembling technology leaders in this space along with current practitioners to help you formulate stronger marketing strategies which includes effectively deploying such technologies.
Who should attend? Senior Brand and Retail Marketing executives; Communications and Strategy Officers; Buyers of displays, digital signage, mobile marketing; and Executives from companies providing products and services to the Marketing at Retail industry.