It's in everything that I write and all my presentations. Oneline™. And most times, I get people telling me that I have a typo and I have an extra 'e' and it should be online. But no, it's really Oneline™.
While we may occasionally decide to be offline, most of the time, we move from online to offline fluidly. I'm out having dinner with my daughter, she asks a question, I go to my phone to find the answer. I'm in a store and want to check the prices, I use the bar code reader in my phone to get the info I need.
Today, brands need to expand the Experience Continuum by thinking Oneline™ . Online + offline. You'll see, in a few years, everyone will be talking Oneline™.
Read more about my thoughts about being oneline and my predictions for 2010 at A Look Forward, Some Predictions for 2010.