It has been said that today’s consumer is pummeled with over 3,000 marketing messages per day. 3,000. Per day. And so, here you sit, contemplating how to best tell your brand message, build loyalty, drive revenues, connect with the consumer/customer/guest/ visitor. Ready to jump on the brandwagon and do what you do best–but how? How do you cut through that clutter? How do your stake a claim in the mind of your target audience? Better yet, how do you stake that claim in their heart, making the transition from just another product / place to a product or place with real meaning? Rather than simply filter information regarding all the attributes of a brand, today’s prospective purchasers want more. They now want a visceral interaction with your product. They want to connect with it, connect through it. They want to experience it.
Take a look and let me know what you think of what's there. Still valuable? Leave me a comment about what's still the same and what's different today.